Professor Martin Kunc is a distinguished figure in the realm of business analytics, strategic modeling, and the fascinating intersection of management science and behavioral science. As a Professor in Business Analytics and Management Science, his work is at the forefront of applying rigorous analytical approaches to complex strategic decision-making.
With a PhD in Decision Science, Professor Kunc’s expertise spans a diverse range of areas including scenario planning, systems thinking, and behavioral operational research. His interests are in how analytics support strategic choices, moving beyond traditional methods to incorporate the nuances of human behavior and systemic interactions.
His contributions are widely recognized, as evidenced by his role as Editor-in-Chief of the Journal of the Operational Research Society and his inclusion in the Stanford 2% Global Scientist Citation Rankings for the last five years. Professor Kunc’s research appears in leading journals such as Strategic Management Journal, Journal of Business Analytics, and Systems. His publications explore topics such as the role of GenAI in business analytics, the systems thinking approach to strategic management, behavioral operations and scenario planning.
Before his academic career, Martin acquired practical understanding of complex systems as a consultant at Arthur Andersen, and later through independent consulting projects across various industries including Media, Pharmaceutical, Financial Services, Consumer Goods, Cement, and Wine. This blend of academic rigor and real-world experience allows him to address complex challenges with both theoretical depth and practical relevance.
Martin’s work stands out for its commitment to bridging the gap between analytical models and the realities of human decision-making, offering invaluable insights for navigating the complexities of modern business and organizational strategy.